IP trends

  • Disemvoweled Trademarks

    In recent years, the adoption of “disemvoweled” trademarks (i.e., trademarks with the vowels removed) has become increasingly common among companies, especially in the technology and fashion sectors. This trend emerged as a way to navigate the growing difficulty of registering new distinctive trademarks due to the increasing number of registered marks. Additionally, the use of…

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